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THE BRAND:
There is a swagger that Jamaicans possess that can’t be explained. Whether we ‘come from plenty’ or lack a lot, we still manage to possess this sexy pride that makes others wonder what we have to be so ‘boassy’ (boastful) about. Our drive is unshakable, our spirit is remarkable and our style is undeniable! We may be physically small on the world stage, but when we get up to perform everyone pays attention. For this, and many reasons…I LOVE JA.
THE COMPANY - The Sai Collection:
SAi /sigh/ ~ verb. Emit long deep audible breath in relief; yearn; involuntary expression made when you’ve finally found what you were always looking for. These are authentic Jamaican limited edition clothes, handbags and other accessories.
The very thought of “Jamaica” represents not only a destination but the essence of comfort, home cooked meals, a place to relax, and be with family and friends. And, despite its inherent challenges, it is still the best place on earth. When reflecting on “yaad” (home) and all the heartfelt memories it holds, the natural response can only be to: relax, exhale, and... SAi
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